impact with story
When was the last time a story burrowed into your soul?Resonating so deeply that it left you turning over words, phrases, and ideas in your mind days, months, even years later? Perspectives that altered your own outlook, personality, and actions; leaving you changed. Forever. More importantly: When did you last share such an affecting piece with your audience?
Story+Site=Synergy
EXPERIENCE SPEAKS VOLUMES
BOOKS WRITTEN
marketing years
children's books
journalism years
copy years
story years
editing years
articles penned
STORIES SHAPE HUMANITY
Where we've been, where we're going, and who we become along the way.How, then, can we approach story in such a way that pushes us beyond limitations? Past the fringed space of self into creative dreamscapes revealing untold possibility.
What narratives can we share to disrupt belief? What can we say to awaken the uninspired or clarify promise for the doubters?
This is my obsession: Finding unshakeable words.
LOST in STORY?
Continuously spinning words about valuable ideas takes work. Let alone doing it in a way that matters. That makes an impact. Especially with so much static flooding the space. Trying to connect can feel daunting and sometimes pointless.
There’s just an impossible amount of considerations at every turn. Audience objectives and needs, personas, voices, angles, archetypes, styles, topics, story journeys, leading threads, campaign development, editorial calendars.
The list surges (and more often than not, overwhelms).
Oh, but in those masterful moments when they finally do sync in such a way that feels like magic is the only explanation, the power shapes minds.
passion+purpose=everything
Much of my work revolves around collaborating with and writing about extraordinary individuals, businesses, and organizations who champion growth and the pursuit of excellence.
Those committed to empowering others by sharing stories that educate, entertain, and inspire. Either with specific projects or as an overarching focus.
Whether in the board room or scaling Everest, I’m curious about what drives people, how you overcome challenges, and what lessons and stories you have for the rest of us.
- storytelling – 90%
- brand storytelling – 80%
- copywriting – 85%
- ghostwriting – 70%
- editing – 85%
- journalism – 90%
- content strategy – 85%
- marketing strategy and execution – 80%
SKILLZ SKILLZ SKILLZ
storytelling reporting creativity project management editing Blogging blog setup & management articles interpersonal communication interviewing children’s books profiling checklists research ebooks newsletters media kits how-to guides landing pages email marketing case studies brainstorming white papers marketing plans self-motivation webinars workbooks strategic thinking brochures story development contests campaign management content strategy and planning ghostwriting business development presentations scripts advertorials surveys copy editing templates courses quick learning leadership catalogs books pitch packets marketing campaign planning proofreading brand storytelling manuscript editing voice content management systems storytelling creativity project management editing Blogging blog setup & management articles interpersonal communication interviewing children’s books event planning checklists research ebooks newsletters media kits how-to guides landing pages email marketing case studies brainstorming white papers marketing plans workbooks strategic thinking journalism brochures language learning story development contests campaign management content strategy and planning problem solving expert guides ghostwriting

WHAT SETS ME APART?
Thus, ultimately producing polished work with greater efficacy. And style.
About Jaylyn
lover of craft
Hey,I’m Jaylyn
A conceptual storyteller,i love writing about human potential and the factors that drive it.
Think business, education, personal development, tech,
adventure travel, and health & fitness.
Sometimes for businesses. Sometimes for books and magazines. Sometimes just because.
I’ve been helping clients find the right story and strategy as a marketing consultant and writer for over 15 years. In addition to senior copywriter at several marketing agencies, I’ve also served as the editor and PR/marketing director for a Fortune 500 company. Working as a nationally published journalist, professional editor, and content writer has afforded me the wonderful opportunity to collaborate with organizations that include REI, Macmillan Publishing, Sony PlayStation, AstraZeneca, Home Depot, Omni Hotels, United Airlines, Cordova, Johns Hopkins University, University of Oklahoma, Vital Plan, Champions, KinderCare Learning Centers, CareHere!, and many more. Other pieces have been published in a number of magazines. Forbes, Newsweek, The Writer, Profile, Sync, Rugby, Nashville Arts and Entertainment, and Longweekends, to name a few.
Interested in the professional journey?
At the same time, I started freelancing on the side and working for several startups in directorial positions, learning business from the inside out. I also stepped into a few senior copywriting and marketing manager positions at ad/marketing agencies; ramping up my understanding of the different marketing approaches and considerations. Not to mention an increased appreciation for the power and influence of words on the human mind.
Underneath it all–the avalanche of marketing collateral, numerous clients and industries, best practices from mentors and guides–my sheer need to write.
In the beginning that meant about anything. Spec ops desert military tactics. Sapphire rings you could pawn for a small yacht. Organic clothing.
Today, I prefer to write about the areas that matter most to me.
Curious about the early years?
What about the backdrops where my love of words crystalized?
Where they found personality (and one likes to hope, idiosyncrasy.) Nights at open mics, roommate band practices, hanging out backstage at Electric Factory gigs with exceptional artists, writing down the scene until my wrist gave out.
Years working on novels.