FOLLOW YOUR PASSION

…TO where words & creativity roam…

work is love made visible.

Gibran

'
'

“Jaylyn has edited several projects for me over the last 2 years has always done an incredible job. She is relentless in the pursuit of quality and has never missed a deadline. Jaylyn is a remarkable person and a true professional who takes pride in her work, and it shows! She comes with my highest recommendation.”

Richard Sanchez, Senior VP Strategy @ Martin Defense

FRIENDLY NOTE: Quite frankly, 25 years writing yields a lot of copy. And because I’ve spent most of my time focused on client work, rather than my own marketing (isn’t that always the way??), I’m still pulling my portfolio together. Additionally, with the great sensitivity I must handle some accounts, especially as a ghostwriter and Top Secret/proprietary editor, that can be a little tricky. But with my experience spanning almost all industries and copy type and style, I most likely have tackled your kind of project before…whatever it is. 🙂 In the meantime, if you would like to see other examples, reach out. I’m sure I have some around here somewhere. 🙂

Magazine Article

ARTIST PROFILE

magazine ad

marketing agency

magazine article

fitness for rugby

ebook

adventure sports

email campaign

childhood education

magazine article

travel

book

life lessons

marketing slick

security

projects&challenges

How can you help ensure the successful production, marketing, and distribution of a new podcast?

How can you help a successful thought leader revive life and audience interest in the flagship self-help course?

How can you create an authentic story true to the artisanal designer and her luxury pieces?

How can you help refresh a stagnant brand and generate interest in product demonstrations?

process&content strategy

 vv Get In Touch

challenge

process & content strategy

CLIENT: NEW PODCAST FOR NATIONAL FIGURE

CHALLENGE: How can you help ensure the successful production, marketing, and distribution of the new show? 

BACKGROUND:  A well-known national figure in education started a podcast and needed a full stand-up within a truncated time frame (to accommodate a pending New York Times article). This immense voice required a flawless presentation and organized approach to ensure seamless execution. Every time.

systemitize the processes

ESTABLISH A BRAND STORY

develop a website

SolutioN

PROCESS CREATION

Developed a podcast production process that mapped out the entire journey, from interviewee interest to initial data collection to video editing to a social media content plan; as a result of the organized approach, the team is more efficient and the budget reduced by thousands each month

social distribution & system definition

Set up a system to automate the social distribution of the podcast, including how many clips to cut, the key pull quotes, transcript creation and editing, critical short- and long-tail keywords to use, and more

STORY & CONTENT PLANNING

Identified content opportunities, including a sample schedule that unified both the customer and brand journeys

COPYWRITING & COPYEDITING

Wrote and edited the copy for all associated collateral for this campaign

 vv Get In Touch

rebrand&inbound

 vv Get In Touch

challenge

content & strategy

CLIENT: FAMED PERSONAL DEVELOPMENT COACH

CHALLENGE: How can you help a successful thought leader revive life and audience interest in her flagship, self-help course? 

BACKGROUND: One of the world’s leading therapists and self-help gurus had been experiencing a significant decline in customer engagement across her company. As an effort to breathe life, we looked at revamping the effort around her key lead magnet and the original program that created her success.

strategize a new market approach

reconsider branding

DEVELOP A product campaign

SolutioN

course recreation

Rewrote all course copy to be more fun, relatable, personable, inspiring, and customer-focused, rather than company-focused

MARKETING STRATEGY

Built a full-scale marketing strategy—focused on connection through powerful storytelling; Mapped out an associated content and social campaign (with schedule), including blog themes, topics, headlines, key pillar posts, images, hash tags, etc.

inbound marketing

Established a fun, engaging funnel process that aligned the company’s story and the buyer’s journey to lead the audience to the ultimate goal, purchasing the course; Created a key product landing page, overseeing all aspects of design, and writing and editing the copy (all SEO optimized)

COPYWRITING & COPYEDITING

Wrote and edited the copy for all associated collateral for this campaign

 

story&marketing

 

challenge

story & marketing

CLIENT: ARTISANAL JEWELRY BOUTIQUE

CHALLENGE: How can you create an authentic story true to the artisanal designer and her luxury pieces?

BACKGROUND: The client reached out to our agency looking to commemorate her milestone anniversary.

capture the artistry in words

generate event interest

DEVELOP MARKETING COLLATERAL

SolutioN

direct mail storytelling

Created invitations that served to invite select guests to an in-store anniversary celebration, while simultaneously piquing their interest about the featured pieces

catalogue creation

Developed a comprehensive jewelry catalogue, writing stories for over 80 individual items

STORY & CONTENT consulting

Advised on various marketing strategies and content opportunities

COPYWRITING & COPYEDITING

Wrote and edited the copy for all associated collateral for this campaign, including press releases, site copy, etc.

 vv Get In Touch

rebrand&inbound

 

challenge

rebrand & inbound

CLIENT: AN EDTECH SAAS

CHALLENGE: How can you help refresh a stagnant brand and generate interest in product demonstrations? 

BACKGROUND: This client provides community building software to universities and administrations. While their clients are happy with their experience, the request for product demonstrations and general interest in my client had decreased significantly.

REFRESH BRAND

DEVELOP ALL NECESSARY COLLATERAL

CREATE AN EMAIL MARKETING CAMPAIGN

SolutioN

CREATIVE DIRECTION

Collaborated with the design team to guide the refresh of all design elements

PROJECT MANAGEMENT

Organized the project strategy and managed execution

inbound marketing

Identified content opportunities, including a sample schedule that unified both the customer and brand journeys; Created an A/B email funnel, based on the buyer’s journey, to build rapport through storytelling and guide recipients to request a demonstration meeting with a sales representative

DATA MEASUREMENT & analysis

Oversaw the data collection, analysis, and suggested changes to improve performance

COPYWRITING & COPYEDITING

Wrote and edited the copy for all associated collateral for this campaign

don’t be shy. reach out.