FOLLOW YOUR PASSION
…TO where words & creativity roam…
work is love made visible.
Gibran
“Jaylyn has edited several projects for me over the last 2 years has always done an incredible job. She is relentless in the pursuit of quality and has never missed a deadline. Jaylyn is a remarkable person and a true professional who takes pride in her work, and it shows! She comes with my highest recommendation.”
Richard Sanchez, Senior VP Strategy @ Martin Defense
FRIENDLY NOTE: Quite frankly, 25 years writing yields a lot of copy. And because I’ve spent most of my time focused on client work, rather than my own marketing (isn’t that always the way??), I’m still pulling my portfolio together. Additionally, with the great sensitivity I must handle some accounts, especially as a ghostwriter and Top Secret/proprietary editor, that can be a little tricky. But with my experience spanning almost all industries and copy type and style, I most likely have tackled your kind of project before…whatever it is. 🙂 In the meantime, if you would like to see other examples, reach out. I’m sure I have some around here somewhere. 🙂
Magazine Article
ARTIST PROFILE
magazine ad
marketing agency
magazine article
fitness for rugby
ebook
adventure sports
email campaign
childhood education
magazine article
travel
book
life lessons
marketing slick
security
projects&challenges
How can you help ensure the successful production, marketing, and distribution of a new podcast?
How can you help a successful thought leader revive life and audience interest in the flagship self-help course?
How can you create an authentic story true to the artisanal designer and her luxury pieces?
How can you help refresh a stagnant brand and generate interest in product demonstrations?
process&content strategy
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challenge
process & content strategy
CLIENT: NEW PODCAST FOR NATIONAL FIGURE
CHALLENGE: How can you help ensure the successful production, marketing, and distribution of the new show?
BACKGROUND: A well-known national figure in education started a podcast and needed a full stand-up within a truncated time frame (to accommodate a pending New York Times article). This immense voice required a flawless presentation and organized approach to ensure seamless execution. Every time.
systemitize the processes
ESTABLISH A BRAND STORY
develop a website
SolutioN
PROCESS CREATION
Developed a podcast production process that mapped out the entire journey, from interviewee interest to initial data collection to video editing to a social media content plan; as a result of the organized approach, the team is more efficient and the budget reduced by thousands each month
social distribution & system definition
Set up a system to automate the social distribution of the podcast, including how many clips to cut, the key pull quotes, transcript creation and editing, critical short- and long-tail keywords to use, and more
STORY & CONTENT PLANNING
Identified content opportunities, including a sample schedule that unified both the customer and brand journeys
COPYWRITING & COPYEDITING
Wrote and edited the copy for all associated collateral for this campaign
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rebrand&inbound
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challenge
content & strategy
CLIENT: FAMED PERSONAL DEVELOPMENT COACH
CHALLENGE: How can you help a successful thought leader revive life and audience interest in her flagship, self-help course?
BACKGROUND: One of the world’s leading therapists and self-help gurus had been experiencing a significant decline in customer engagement across her company. As an effort to breathe life, we looked at revamping the effort around her key lead magnet and the original program that created her success.
strategize a new market approach
reconsider branding
DEVELOP A product campaign
SolutioN
course recreation
Rewrote all course copy to be more fun, relatable, personable, inspiring, and customer-focused, rather than company-focused
MARKETING STRATEGY
Built a full-scale marketing strategy—focused on connection through powerful storytelling; Mapped out an associated content and social campaign (with schedule), including blog themes, topics, headlines, key pillar posts, images, hash tags, etc.
inbound marketing
Established a fun, engaging funnel process that aligned the company’s story and the buyer’s journey to lead the audience to the ultimate goal, purchasing the course; Created a key product landing page, overseeing all aspects of design, and writing and editing the copy (all SEO optimized)
COPYWRITING & COPYEDITING
Wrote and edited the copy for all associated collateral for this campaign
story&marketing
challenge
story & marketing
CLIENT: ARTISANAL JEWELRY BOUTIQUE
CHALLENGE: How can you create an authentic story true to the artisanal designer and her luxury pieces?
BACKGROUND: The client reached out to our agency looking to commemorate her milestone anniversary.
capture the artistry in words
generate event interest
DEVELOP MARKETING COLLATERAL
SolutioN
direct mail storytelling
Created invitations that served to invite select guests to an in-store anniversary celebration, while simultaneously piquing their interest about the featured pieces
catalogue creation
Developed a comprehensive jewelry catalogue, writing stories for over 80 individual items
STORY & CONTENT consulting
Advised on various marketing strategies and content opportunities
COPYWRITING & COPYEDITING
Wrote and edited the copy for all associated collateral for this campaign, including press releases, site copy, etc.
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rebrand&inbound
challenge
rebrand & inbound
CLIENT: AN EDTECH SAAS
CHALLENGE: How can you help refresh a stagnant brand and generate interest in product demonstrations?
BACKGROUND: This client provides community building software to universities and administrations. While their clients are happy with their experience, the request for product demonstrations and general interest in my client had decreased significantly.
REFRESH BRAND
DEVELOP ALL NECESSARY COLLATERAL
CREATE AN EMAIL MARKETING CAMPAIGN
SolutioN
CREATIVE DIRECTION
Collaborated with the design team to guide the refresh of all design elements
PROJECT MANAGEMENT
Organized the project strategy and managed execution
inbound marketing
Identified content opportunities, including a sample schedule that unified both the customer and brand journeys; Created an A/B email funnel, based on the buyer’s journey, to build rapport through storytelling and guide recipients to request a demonstration meeting with a sales representative
DATA MEASUREMENT & analysis
Oversaw the data collection, analysis, and suggested changes to improve performance
COPYWRITING & COPYEDITING
Wrote and edited the copy for all associated collateral for this campaign
don’t be shy. reach out.