story in business

Make no mistake. Brand story is everything. How you talk about who you are and what what you care about matters. More than ever. Audiences want connection, meaning, purpose, and acknowledgement.

That comes through resonant conversations. 

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stuck in story?

Developing an impactful voice and sharing meaningful, powerful stories takes real consideration. Especially given today’s content cycle speed. It’s no wonder trying to connect can feel daunting and frustrating sometimes.

There’s just an impossible amount of considerations at every turn. The sales funnel journey, SEO, audience objectives and needs, personas, voices, angles, archetypes, styles, topics, story journeys, leading threads, campaign development, editorial calendars.

 A lot of moving pieces. And they all matter.

…But in those masterful moments, when they finally do sync in such a way that feels like magic is the only explanation, that power shapes minds.

“Stories constitute the single most powerful weapon in a leader’s arsenal.” 

Dr. Howard Gardner, Prof. Harvard Univ.

create epic


 Lay it all out on the table: Your passion, your reason, the challenges and questions that drive you. Talk about what matters to you, because it matters to them (your audience).

Bare your soul. Base conversations from your why. Then watch what unfolds.


The difference maker.

A well-designed plan changes everything. With a clear approach, that considers how your brand story aligns with your audience, you can use all your resources to the best of their advantage.


Fiction’s equivalent of a character arch.

 When you meet users with the right content, at the right time, it progresses them forward naturally. A seamless experience only bolsters brand reputation.


The poetry of the business class.

Essentially, it boils down to this: Saying things better holds attention and wins hearts and minds.


The come-stay-awhile conversation.

The best longform storytelling makes you want to pull up a chair, ask a few questions, and maybe have some lemonade.


The quality assurance check. 

Standards show in the details. Keep your expectations high.


The official stories.

Hoping to alter the course of a company with one document? Better make it count.

The details

Looking for more specifics? 

  • Business plans
  • Brand development
  • Content audits
  • Buyer personas
  • Sales funnels
  • Voice creation
  • Marketing plans
  • Full brand storytelling planning
  • Full marketing campaign development
  • Full content campaign development
  • PR kits
  • Press releases
  • Social listening
  • And more…




  • SEO-focused content
  • All-customer facing collateral
  • Internal comms
  • Brand voice guidelines
  • And more… 
  • Proofreading
  • Editing (proficiency in Chicago, MLA, and AP)
  • Content analytics 
  • And more… 

work is love made visible. Gibran

Aerospace & defense

Services catalogue

Marketing slick


Services catalogue

Marketing slick

Health & fitness

Magazine article



Magazine infograpgh


Email advertisement

Direct mail invitation