PROCESS&CONTENT STRATEGY
CLIENT: NEW PODCAST FOR NATIONAL FIGURE
CHALLENGE: How can you help ensure the successful production, marketing, and distribution of the new show?
BACKGROUND: A well-known national figure in education started a podcast and needed a full stand-up within a truncated time frame (to accommodate a pending New York Times article). This immense voice required a flawless presentation and organized approach to ensure seamless execution. Every time.
ESTABLISH A BRAND STORY
develop a website
systemitize the processes
Solution
PROCESS CREATION
Developed a podcast production process that mapped out the entire journey, from interviewee interest to initial data collection to video editing to a social media content plan; as a result of the organized approach, the team is more efficient and the budget reduced by thousands each month
social distribution & system definition
Set up a system to automate the social distribution of the podcast, including how many clips to cut, the key pull quotes, transcript creation and editing, critical short- and long-tail keywords to use, and more
STORY & CONTENT PLANNING
Identified content opportunities, including a sample schedule that unified both the customer and brand journeys
COPYWRITING & COPYEDITING
Wrote and edited the copy for all associated collateral for this campaign
CONTENT&MARKETING
CLIENT: FAMED PERSONAL DEVELOPMENT COACH
CHALLENGE: How can you help a successful thought leader revive life and audience interest in her flagship, self-help course?
BACKGROUND: One of the world’s leading therapists and self-help gurus had been experiencing a significant decline in customer engagement across her company. As an effort to breathe life, we looked at revamping the effort around her key lead magnet and the original program that created her success.
strategize a new market approach
reconsider branding
DEVELOP A product campaign
Solution
course recreation
Rewrote all course copy to be more fun, relatable, personable, inspiring, and customer-focused, rather than company-focused
MARKETING STRATEGY
Built a full-scale marketing strategy—focused on connection through powerful storytelling; Mapped out an associated content and social campaign (with schedule), including blog themes, topics, headlines, key pillar posts, images, hash tags, etc.
inbound marketing
Established a fun, engaging funnel process that aligned the company’s story and the buyer’s journey to lead the audience to the ultimate goal, purchasing the course; Created a key product landing page, overseeing all aspects of design, and writing and editing the copy (all SEO optimized)
COPYWRITING & COPYEDITING
Wrote and edited the copy for the website and all associated collateral for this campaign
STORY&MARKETING
CLIENT: ARTISANAL JEWELRY BOUTIQUE
CHALLENGE: How can you create an authentic story true to the artisanal designer and her luxury pieces?
BACKGROUND: This client reached out to our agency looking to commemorate her milestone anniversary.
capture the artistry in words
generate event interest
DEVELOP MARKETING COLLATERAL
Solution
direct mail storytelling
Created invitations that served to invite select guests to an in-store anniversary celebration, while simultaneously piquing their interest about the featured pieces
catalogue creation
Developed a comprehensive jewelry catalogue, writing stories for over 80 individual items
STORY & CONTENT consulting
Advised on various marketing strategies and content opportunities
COPYWRITING & COPYEDITING
Wrote and edited the copy for all associated collateral for this campaign, including press releases, site copy, etc.
REBRAND&INBOUND
CLIENT: AN EDTECH SAAS
CHALLENGE: How can you help refresh a stagnant brand and generate interest in product demonstrations?
BACKGROUND: This client provides community building software to universities and administrations. While their clients are happy with their experience, the request for product demonstrations and general interest in my client had decreased significantly.
REFRESH BRAND
DEVELOP ALL NECESSARY COLLATERAL
CREATE AN EMAIL MARKETING CAMPAIGN
Solution
CREATIVE DIRECTION
Collaborated with the design team to guide the refresh of all design elements
PROJECT MANAGEMENT
Organized the project strategy and managed execution
INBOUND MARKETING
Identified content opportunities, including a sample schedule that unified both the customer and brand journeys; Created an A/B email funnel, based on the buyer’s journey, to build rapport through storytelling and guide recipients to request a demonstration meeting with a sales representative
DATA MEASUREMENT & analysis
Oversaw the data collection, analysis, and suggested changes to improve performance
COPYWRITING & COPYEDITING
Wrote and edited the copy for the website and all associated collateral for this campaign
STRATEGY&COLLATERAL
CLIENT: AN ITALIAN JEWELRY DESIGNER
CHALLENGE: How can you help imagine a beautiful fairy tale around the jewelry designer?
BACKGROUND: This client had gorgeous jewelry pieces–those spellbinding department stores with his Italian craft–and needed the romantic backstory to match.
ESTABLISH A BRAND STORY
CREATE AN ONLINE PRESENCE
DEVELOP MARKETING COLLATERAL
Solution
CREATIVE DIRECTION
Offered suggestions on creative direction, voice, site structure, etc.
MARKETING STRATEGY
Built a full-scale marketing strategy—focused on connection through powerful storytelling
STORY & CONTENT PLANNING
Identified content opportunities, including a sample schedule that unified both the customer and brand journeys
COPYWRITING & COPYEDITING
Wrote and edited the copy for the website and all associated collateral for this campaign
BRANDING&CONTENT AUDIT
CLIENT: Educational children’s book company
CHALLENGE: How can you help a successful vendor reconsider its brand story, market presentation, and storytelling efforts?
BACKGROUND: This client came to us with nearly a decade of selling educational children’s books. Being teachers, this team had focused on creating amazing children’s stories, rather than their own brand story. Naturally. However, as such, a stagnation in sales inspired their desire for outside marketing help. Particularly to refresh the brand image, jump start membership subscriptions, and foster relationships with administrators.
ESTABLISH A BRAND STORY
conduct a full content audit
DEVELOP MARKETING COLLATERAL
Solution
comprehensive content audit
Made a comprehensive content audit (now company template) with easy-to-use checklist that details: the area of concern, issue with the current situation, suggestion, and evidentiary support (when necessary); Created a Figma, customer-facing template for the customer presentation, complete with asscociated talking points
audience personification
Became deeply familiar with the audience by creating all of the discovery material needed to better understand demographics, psychographics, story, need, preferred comms, etc.; Developed buyer journeys, empathy maps, profiles, and more
social listening & data colletion
Conducted social listening, such as analyzing the industry’s conversations and collecting important keywords, themes, questions, etc., to later use for analytics, marketing, and SEO purposes
CONTENT CAMPAIGN DIRECTION
Identified content opportunities, including a sample schedule that unified both the customer and brand journeys
don’t be shy. reach out.