MARKETING
articles
- The Writer Magazine, “What Clinging from an Italian Cliff Taught Me about My Writing”
- Rugby Magazine, “Training Room Ultimate Exercise: Pilates”Nashville Arts and Entertainment, “Sips ‘n Strokes”
- American Healthcare Leader Magazine, “Maribeth Hetherington Schools Healthcare”
- Modern Counsel, United Airlines, “Preparation is Half the Battle”
- Sync Magazine, “Behind the Gateway of Your Getaway”
- Profile Magazine, “Ed Wise is the Talent Collector”
- Profile Magazine, “Jack of All Trades”
- Sync Magazine, “Sony PlayStation is Corralling the Cloud”
- Sync Magazine, “Home Depot Speaks Interface-to-Face”
- Profile Magazine, “Scott Weinberger is Running the Show”
- Profile Magazine, “Maven Wave and the Rise of the Underdog”
- Modern Counsel Magazine, “Weighing the Costs”
- Modern Counsel Magazine, “The Case for EQ”
- Modern Counsel Magazine, “The Deal Junkie”
- Sync Magazine, “Connecting Global Law Firm Hogan Lovells
- Thought-leadership ghostwriting for outlets like Success magazine and Forbes.com
books
- Princesse Pearl Children’s Book Series – Fiction – A series of 15 books, downloaded over 25,000 times (and counting)
- Get More Thru the Door: Insider Tips on Content Marketing for the Adventure Tourism Market from A Nomad and Storyteller – Nonfiction – An actionable guide for adventure tourism providers to transform their storytelling into sales
- The Path to Your Future: An Illustrious Guide to All Things Life by Jeffrey Elenberger – Nonfiction – A personal development guide for young adults based on the life lessons of one of America’s top-rated orthodontists in 2018
- The Official 30th Birthday Book – Nonfiction – A fun and actionable personal development- centric guide to overcoming the seemingly dreaded milestone
- Speak: A Lost Colony Novel – Fiction – A conversation on authenticity
- Will Work For Yesterday – Fiction – A discussion on the misplaced priorities in American culture
happy people
Rule breakers. Thought leaders.
Wild souls.
Much of my work revolves around collaborating with and writing about extraordinary individuals, businesses, and organizations who champion growth and the pursuit of excellence.
Those committed to empowering others by sharing stories that educate, entertain, and inspire. Either with specific projects or as an overarching focus.
Whether in the board room or scaling Everest, I’m curious about what drives people, how you overcome challenges, and what lessons you have for the rest of us
WHO AM I?
I’ve been writing for over 30 years. What would you like to know?
Curious about the early years?
Want to hear about the first book I made when I was six? The hours reading under the covers with a flashlight. Scribing poetry into late evenings and calculus margins (Sorry Ms. S). Countless articles, poems, and stories for every contest and school paper from middle school through college.
What about the backdrops where my love of words crystalized?
Where they found personality (and one likes to hope, idiosyncrasy.) Nights at open mics, roommate band practices, hanging out backstage at Electric Factory gigs with exceptional artists, writing down the scene until my wrist gave out.
Years working on novels.
More interested in the professional journey?
That began with 3 years of 80-hour work weeks and 27-hour, Top Secret edits that crammed acronyms and grammar into my brain. Recognizing that the lack of creative expression had consumed my soul (how many comma splices can you find before you become the Tin Man?), I returned to PR and learned marketing in my spare time. Eventually, turning that into a marketing/PR director position at a Fortune 500.
At the same time, I started freelancing on the side and working for several startups in directorial positions, learning business from the inside out. I also stepped into a few senior copywriting and marketing manager positions at ad/marketing agencies; ramping up my understanding of the different marketing approaches and considerations. Not to mention an increased appreciation for the power and influence of words on the human mind.
Underneath it all–the avalanche of marketing collateral, numerous clients and industries, best practices from mentors and guides–my sheer need to write.
In the beginning that meant about anything. Spec ops desert military tactics. Sapphire rings you could pawn for a small yacht. Organic clothing.
Today, I prefer to write about the areas that matter most to me.
Just looking for a buttoned-up summary?
Here’s my official statement, sans deluge:
I’ve been helping clients find the right words and strategy as a freelancer for over 10 years. In addition to senior copywriter at several marketing agencies, I’ve also served as the editor and PR/marketing director for a Fortune 500 company. Working as a nationally published journalist, professional editor, and content writer has afforded me the wonderful opportunity to collaborate with organizations that include REI, Macmillian Publishing, Sony PlayStation, AstraZeneca, Home Depot, Omni Hotels, United Airlines, Cordova, Johns Hopkins University, University of Oklahoma, Vital Plan, Champions, KinderCare Learning Centers, CareHere!, and many more. Other pieces have been published in a number of magazines. The Writer, Profile, Sync, Rugby, Nashville Arts and Entertainment, and Longweekends, to name a few.
story off the press
words at work
I‘ve been helping clients find the right story and strategy as a marketing consultant and writer for over 15 years.
Working in a number of roles—Fortune 500 editor and marketing director, nationally published journalist, professional editor, agency senior copywriter/content writer—I’ve had the wonderful opportunity to collaborate with organizations that include Vertex, REI, Macmillan Publishing, Sony PlayStation, AstraZeneca, Home Depot, Omni Hotels, United Airlines, Cordova, Johns Hopkins University, University of Oklahoma, Vital Plan, Champions, KinderCare Learning Centers, CareHere!, and many more.
You might also have seen my work in a few magazines. Forbes, Newsweek, The Writer, Profile, Sync, Rugby, Nashville Arts and Entertainment, and Longweekends, to name a few.
MARKETING
articles
- The Writer Magazine, “What Clinging from an Italian Cliff Taught Me about My Writing”
- Rugby Magazine, “Training Room Ultimate Exercise: Pilates”Nashville Arts and Entertainment, “Sips ‘n Strokes”
- American Healthcare Leader Magazine, “Maribeth Hetherington Schools Healthcare”
- Modern Counsel, United Airlines, “Preparation is Half the Battle”
- Sync Magazine, “Behind the Gateway of Your Getaway”
- Profile Magazine, “Ed Wise is the Talent Collector”
- Profile Magazine, “Jack of All Trades”
- Sync Magazine, “Sony PlayStation is Corralling the Cloud”
- Sync Magazine, “Home Depot Speaks Interface-to-Face”
- Profile Magazine, “Scott Weinberger is Running the Show”
- Profile Magazine, “Maven Wave and the Rise of the Underdog”
- Modern Counsel Magazine, “Weighing the Costs”
- Modern Counsel Magazine, “The Case for EQ”
- Modern Counsel Magazine, “The Deal Junkie”
- Sync Magazine, “Connecting Global Law Firm Hogan Lovells
- Thought-leadership ghostwriting for outlets like Success magazine and Forbes.com
books
- Princesse Pearl Children’s Book Series – Fiction – A series of 15 books, downloaded over 25,000 times (and counting)
- Get More Thru the Door: Insider Tips on Content Marketing for the Adventure Tourism Market from A Nomad and Storyteller – Nonfiction – An actionable guide for adventure tourism providers to transform their storytelling into sales
- The Path to Your Future: An Illustrious Guide to All Things Life by Jeffrey Elenberger – Nonfiction – A personal development guide for young adults based on the life lessons of one of America’s top-rated orthodontists in 2018
- The Official 30th Birthday Book – Nonfiction – A fun and actionable personal development- centric guide to overcoming the seemingly dreaded milestone
- Speak: A Lost Colony Novel – Fiction – A conversation on authenticity
- Will Work For Yesterday – Fiction – A discussion on the misplaced priorities in American culture
happy people